Knowledge, plus imagination, plus action, are a winning combination.

An engineer ‘invented’ a variation on an existing product. This invention was designed to alleviate repetitive motion and back strain lifting problems.

We were invited, as principals, to join in the formation of a new company to manufacture and market the new ‘invention’. The engineer would provide the invention, engineering services, and a very small seed capital to the new company. 

Research indicated that this was not exactly a new idea, and there were variations on the market. However, the 2 companies (in 2 other countries) marketing the variations were not aggressively pursuing this business.

Research also showed that repetitive motion/back strain problems were by far, the most common reason for lost time injuries in the manufacturing sector.

A strategy was developed. A new company was formed. Government grants were successfully sought.  Arrangements to outsource the manufacture of the product were successfully completed, wherein just over $75,000 worth of tool and die equipment was secured for $1,800 plus a royalty type payment on production until the tool and dies were paid for.

An arrangement between the new company and the engineer to market the engineers’ services on a commission basis was completed, since the sales representative was already in front of the customer on related matters.

Marketing: Research at the local government workmens health and safety/compensation /insurance bureau yielded a list of high risk company occupation categories. Further refinement yielded a list of all companies in a geographic area, paying an insurance premium high enough that;

a)      the company had a history of health claims.

b)      The premium was sufficient to cover the cost of the product in a specified short time period.

In order to identify and cherry pick prime accounts quickly, two bars in each of the local regional centers were identified and visited. Using our best elicitation techniques, the barmaids were queried about clients who frequented the bar, suffering from back strain, and the companies name they worked for. Of the companies so identified, over 75% resulted in sales of some kind, and others may still.

Oddly, one of the top offenders was a cookie manufacturer. Who would have thought of cookie making as a dangerous occupation?

Plans have been made for entry into other geographic markets. Having reached critical mass, the company has been turned over to professional mangers.

If you want to contact us,  Please do