If you were thinking about growing, expanding, or increasing sales or revenue in global or world foreign markets, information for new business development, advantage or promotion; Cultural, government regulatory, demographic, or physical barrier analysis or avoidance; Customer base knowledge or problems; Distribution or marketing.............

Great! You have

  come to the right place.

Do you know what your options are?

Change is inevitable. As Lewis Carroll's Queen said in 'Through the Looking Glass', ‘We have to run very fast, just to stay in the same place’. Changing to get ahead is even more difficult. It is so easy for one small mistake to negate all that has been gained. Trip once, and if it is a bad fall, you may be out of the race.

We cannot make your business decisions for you. However the data often points quite decisively in one direction or another. On the other hand it usually, often dramatically, changes any original concept, and thus raises about as many questions as it answers. 

This is, however, why you might consider our services. Those changes, which were made to the original concept, represent mistakes that probably would have been made. What would have been the cost of making these mistakes, versus finding out the inexpensive way?

Growing.

Businesses that wish to grow usually do so in one of four ways: By expanding the sales territory served, by adding new product, by gaining greater share in the existing territory or product, or by finding new applications for existing product

While we deal with all four, most of our clients have been interested in the first, expanding the territory covered, particularly as it pertains to North America. (With a strong second of ‘new product’)

Invariably the question that is paramount is, will the tried and true methods that have served us so well, work in the new marketplace?  In the main, yes. Hard work is pretty constant in any success story.  It is the details, and the assumptions, that slip up unnoticed and deal lethal blows.

Elements often required.

Normally this sort of research is required to establish a complete strategy in order to achieve maximum profitable return, with minimum risk. Concerns usually include;

• the investment, and total resources required to achieve sales, profitability, and introduction targets;

• geographical area priorities and patterns for geographical growth;

• the product and sales image that will be most effective, and the type of promotion and marketing materials required, including any changes in the general image of the product to achieve maximum penetration of the market;

• the most effective, and profitable distribution and service support methods to achieve these goals; (build a local plant, versus a distributor, agency, or licensing, and with whom? Which service methods are best, centralized or regional?) 

• prime target customers required to achieve overall market approval within each sales sector, and a strategy to win both those accounts, and other customer decision makers.

• an analysis of trade and other media, includes shows, etc, necessary to achieve most cost effective penetration.

In Short, information for a complete introduction strategy, and a five year business plan.

If you would like to discuss your plans, in confidence, and with no cost or obligation, please contact us.  

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